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Search results for “short-form video”
What the post-disruptive marketing landscape will look like?
01/17/2019
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2:29:48 PM
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Of those predictions, perhaps the most disruptive to the current prevailing marketing perspective is the idea that customer experience initiatives may be facing a pullback.
Ctrip makes inroads into destinations in tie-up with Big Bus Tours
01/19/2018
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6:56:21 PM
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Ctrip has extended its destination services to more than 700 cities and nearly 80 countries worldwide - expect more consolidation under way.
Triploc closes A round financing, aiming to be the eBay of outbound independent travel
08/07/2017
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11:22:44 PM
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Triploc has raised tens of millions of yuan from PurpleSky and Mingxiang Ventures in its A-round financing. In the last year, the number of users of Triploc had increased from 200,000 to 1.2 million.
Counting on technology to overcome breakdown in personalization
07/24/2017
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4:35:01 PM
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The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Hotel video lengths shorten as attention spans do the same
09/29/2016
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3:44:46 PM
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A combination of time-poor consumers and the launch of short-form formats could be behind a gradual decrease in length of the humble hotel video.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
L.A. Tourism trains sights on China market in run up to 2016 China-US tourism year
11/04/2015
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9:31:18 AM
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Last year we had over 20% growth y-o-y in arrivals and we’re expecting that kind of compounded growth for the next three to five years.
How TV and mobile technology are changing the face of destination marketing
04/19/2015
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4:02:09 PM
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Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
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